With these call-to-action statistics, you’re going to understand the facts behind why click-through rates rise and fall for different CTA mediums while gaining insights on how to optimize your CTAs.
What would marketers do without call-to-action buttons (CTA) in this digital age?
The presence of CTAs in a piece of content raises the chances that customers will take the desired actions, leading to greater sales and lead signups.
CTAs come in different forms, with the most popular being CTA buttons. Others are text CTAs and design or banner CTAs.
Too often, we’re always disappointed with the low click-through rates found in our call-to-action buttons.
But what if I told you that there are underlying reasons why prospective clients click on some CTAs and ignore others?
Funny enough, these are backed by the call-to-action statistics I’m about to show you.
The thing is, if you’re currently witnessing low conversion rates on your CTA buttons, you can always tweak it with the knowledge of these call-to-action stats below.
Imagine how improving your conversion rates would optimize all the wasted blog traffic you’ve been receiving up until now.
Without call-to-action buttons that turn leads into buyers, traffic becomes useless, since it won’t be converted into money.
But the thing is, you’ll need a decent amount of traffic to carry out any call-to-action optimization in the first place.
Traffic comes first, then CTA optimizations.
That’s why I created this Traffic Blueprint for Blogs guide to show you how to receive steady traffic all the time without social media promotion. You can download it.
Traffic Blueprint For Blogs
...for beginner and intermediate bloggers
19 Call-to-Action Statistics Marketers Shy Away from Discussing
Share these call-to-action stats with your marketer friends. Who knows? They might need this information badly.
70% of small B2B businesses are without a call-to-action
With all the known benefits of having a CTA offer, most B2B businesses still have no call-to-action on their website.
This study was carried out on 200 businesses that all had employees under 100.
Out of all the online B2B businesses that were studied, only seventy percent of them had a call-to-action present on their website.
It’s very unlikely that a client will become a paying customer in the first visit to your blog.
A customer needs an average of five contact points with your businesses, if not through blog posts then with social media, to trust your brand enough to make payment.
That can only happen when you find a way to establish a connection with them through emails after they must’ve opted into your call-to-action offer.
Do this and you won’t be among the seventy percent of online businesses leaving money on the table.
Personalized CTAs convert 42% more than non-personalized CTAs
A call-to-action that is shown to users according to their browsing behavior is called personalized CTA.
They also go by the name smart CTA.
Most online businesses have a basic or non-personalized CTA button that is shown to every visitor on their website, irrespective of their browsing behavior.
A study has declared the websites with personalized CTAs as the winners since they rake in 42% more conversion than a website with untargeted CTA offers.
Personalized CTAs can be done by certain Customer Relationship Management (CRM) software.
In this case, customers who are visiting your website for the first time are shown a particular offer, and customers who have opted in to that offer are shown a different offer.
That way, no visitor will find your call-to-action to be irrelevant in their buyer’s journey.
83% to 93% of leads that come from a website are gotten through the internal link and anchor text CTAs found in a blog post
Different types of CTAs are employed in attracting leads to the sales funnel on a company website.
The three most popular types of CTA are text CTA, button CTA, and design CTA (banner CTA).
Out of these three, it was discovered that 83% to 93% of leads were primarily generated through anchor text and internal link CTAs.
Few leads were gotten through button CTA, and even fewer leads were generated from banner CTA.
Possible reasons as to why the majority of the leads came from text CTAs are that a text CTA blends in well with the body of the post, so much so that readers don’t feel like they’re being sold to, unlike banner CTAs.
Due to the high rate of exposure to banner ads, internet users have developed what’s called banner blindness.
Most people will simply scroll past a banner CTA, mistaking it for a banner ad.
Button CTAs fare better compared to design or banner CTA, but since text CTAs are similar to the body of a text in a post, they tend to convert leads the most.
47% of websites have a call-to-action that can be spotted within three seconds by users
For a call-to-action to be most effective, it has to be at the top of the page, as high as possible.
When reading a post, most users don’t scroll down till they get to the bottom of a post.
Webmasters have confirmed this by using heatmaps on their website when monitoring user activity.
As a result, forty-seven percent of websites have been optimized in such a way that a CTA can be spotted by users in three seconds.
The higher a call-to-action is found in a post, the more the chances of it generating leads.
With the quick response time of this internet age, attention span has been shortened. And internet users only have enough patience to stay on a page till they find what they want before going back.
Hopefully, these call-to-action statistics have made you understand that you need to position your CTA in a way such that readers can find it within three seconds.
Do this and you’ll always have a decent conversion rate on your CTA offers.
CTA buttons increase the click-through rate by 45%
The best call-to-action offers usually stand out and creates a certain curiosity around them, drawing the reader to click on it.
Some CTA types such as button CTA easily jump out to readers and it has been confirmed.
CreateDebate found out that by making their CTAs in the form of buttons, the click-through rate spiked up to 45%.
Call-to-action offers in the form of buttons have always shown a reasonable conversion rate.
If you’re wondering whether to use a banner CTA or button CTA, a button CTA wins every single time.
A few tips to optimize the conversion rate of your CTA button is to contrast the color clearly against the website’s background.
You shouldn’t use a dull color like grey, since users won’t know if the button is active or not, leading to a low click-through rate.
The anchor text of the button should be captivating instead of widely-used and hackneyed phrases like “subscribe to my newsletter.”
I bet you can raise your click-through rate to forty-five percent by using buttons.
Over 90% of people who read your headline also read your CTA
Marketers who get the best conversion rate ensure that the headline and call-to-action, at least the first one in the post’s body, are similar in content.
This behavior is backed up by facts as it has been recorded that more than ninety percent of users who read the headline of a post also read the CTA.
If the call-to-action offer answers the question that is aroused in the headline, then the conversion rate goes high.
It should be observed that when the CTA is placed at the top of the post, the chances that a reader reads both the headline and CTA is sharply increased.
The probability that a call-to-action is read decreases as it goes further down the post.
Some website owners have taken it far and proceeded to insert a permanent CTA on the header of their website, showing at the top of every blog post, making the chances of users reading the headline and CTA inch near a hundred percent.
Reducing clutter around the CTA increases conversion by 232%
Optimizing the conversion rate of a CTA offer requires that the CTA should be free from any distraction.
What happens when your CTA is clutter-free?
Open Miles carried out an experiment where they decluttered their CTA. Immediately, they saw conversions spike up to 232%.
Inserting videos, links to your social media pages or any other thing that doesn’t help to sell your CTA offer reduces the chance of a reader opting into your CTA.
Open Miles saw the lead signups of their uncluttered CTA jump from 3.95% to 13.11%, making a 232% increase.
Try out this simple tweak to your CTA and see the results you’ll have.
Including CTAs to your Facebook page increases the click-through rate by 285%
Call-to-action offers are widely used on websites, and magic is made when CTAs are optimized properly for conversions.
But what about social media? And specifically, Facebook?
Does the presence of a call-to-action make a difference to conversions and sales?
Well, it turns out that when a call-to-action is added to a Facebook page, the conversion rate astronomically goes up by 285%.
Several factors contribute to the high CTA click-through rates on a Facebook page.
For example, in the study, it was discovered that CTA buttons that used the anchor text, “learn more” outdid those that used “download,” “shop now,” or “sign up.”
Using a caption and anchor text that piques curiosity and evokes some sort of emotions also spikes the click-through rate considerably.
“Start my free 30-day trial” saw a 90% increase in click-through rates than “start your free 30-day trial”
Internet marketers have known for a long time now that a simple change in the anchor text can greatly influence click-through rates.
But it wasn’t until ContentVerve decided to experiment with the anchor text of their CTA button that the notion was backed up by concrete, fact-based evidence.
The company changed the anchor text on their button, “start your free 30-day trial” to “start my free 30-day trial” and saw a ninety percent increase in click-through rates.
Obviously, there’s something about the first-person phrase that moved users to click on the CTA offer.
It could be argued that people are predominantly selfish, always looking out for themselves, and are only interested in what’s in it for them.
So, changing “your” to “my” satisfied that deep-seated sense of self-centeredness and the results were a boost in click-through rates (CTR).
The only way to know the right anchor text for your CTA button is to keep testing. Conduct A/B split testing to get optimal CTR and even grow your email list.
Emails with a single call-to-action increase the click-through rate by 371%
It’s especially important to get the click-through rate in emails optimized even if you ignore it in other channels like your blog post.
The reason is simple.
Email marketing is where the bulk of sales are made.
You want your customers to click through to your product page and get the chance to be persuaded to draw out their credit cards.
How do you achieve that?
One way to do it is to streamline the number of call-to-action in your email to only one. Studies have shown that doing this will boost the CTR to 371%.
Analysis paralysis is real.
If you give people too many call-to-action offers to choose from, they’ll end up choosing none.
People are too tired and they rely on you to simplify their choices for them.
One clear and strong call-to-action wins every time against multiple CTA offers.
Adding the CTA button to article templates skyrocketed revenue by 83%
CTA buttons have a way of standing out when compared to text CTAs or banner CTAs.
While text CTAs can easily blend and be lost in the sea of text, users have over the years developed a blindness to banner CTA, as they’ve done to banner ads.
This leaves the button as the most noticeable type of CTA to be placed in an article.
Brafton changed the design of their article template and included a CTA button, and guess what?
They saw an 83% boost in revenue in just one month.
While the revenue rose to eighty-three percent in a month, it should be noted that Brafton’s traffic just increased by 1%.
That means that majority of the change in revenue could be attributed to the update of a button CTA.
Introducing an informational video before offering a CTA raises conversions by 144%
When placing a call-to-action in a video, the usual thought would be that conversions would be increased if it’s placed at the beginning of the video.
We suppose that the further we push the CTA to the end of the video, the lower the chances of readers seeing it, not to talk of opting in.
Kimberlysnyder.net website wanted to test out the accuracy of this opinion.
So, they created an informational video about their brand and included a call-to-action at the end of it.
CTA conversions were up by a whopping 144%.
It turned out that by making your website visitors wait for the offer, the chances of them signing up for it goes higher.
Also, by making your audience watch the video to the end, it sort of pre-qualifies them, screening out the uninterested ones and ensuring that only the targeted audience ends up seeing your CTA offer and signing up for it.
Adding an arrow icon to CTA buttons boosts click-through rates by 26%
Do plain CTA buttons convert better or do you need to add an arrow icon to get it noticed?
The debate has been on for a long time. Several designers have carried out case studies that showed that when an arrow is added to a button, conversions go up.
In order to clarify the issue once and for all, Helzberg Diamonds added a CTR to their CTA buttons, leading them to witness a twenty-six percent increase in clicks.
It’s easy to whip up a button and leave it.
However, expert-level marketers know that even the smallest optimization that’s capable of generating attention to a button can push the click-through rates to a new level.
It seems that the arrow icon makes the button stand out to readers, hence the bigger attention and click-throughs.
Red CTA buttons boost conversions by 21%
Different colors in call-to-action buttons create different meanings and give different conversion results.
Ideally, the color of your CTA button should be in clear contrast with the design of your website.
Going further than that, what exact color has been found to have the highest click-through rate?
Performable conducted an A/B split test of green and red CTA buttons. They found out that the red button outperformed the green one and had an increase in conversion of 21%.
There are several reasons for the high performance of the red color.
One major one is that red signifies a sense of danger and urgency. It subconsciously creates a sense of alertness and sharpens focus.
Some popular colors to try out on your CTA buttons are sharp colors like red, blue, and orange.
Orange CTA buttons raise conversions by 32.5%
By now, these call-to-action statistics have made you realize the importance of colors in CTA buttons.
Colors have the power to make or hamper the conversions of a CTA offer.
It wasn’t only Performable that conducted a test on the impact of button colors on CTA conversions.
SAP also did one. They sampled different colors and found out that the orange color boosted their click-through rates by 32.5%.
The red color worked best for Performable. The orange color worked wonderfully well for SAP.
There’s no guarantee that any of these colors will work best for your website. You just got to test out different colors for yourself to see which one makes it.
A simple A/B split testing carried out yourself can give you more insights into what works for your personal brand than whatever you’ll read online.
CTAs within videos get conversions of 380%, outperforming sidebar CTAs
The location of a call-to-action matters a lot when it comes to conversions.
Some popular places to place them are below the header of a blog, in the body of a post, and the sidebar of a blog.
But, what if you did something different like placing the CTA inside a video?
KISSmetrics tested this idea by including a call-to-action offer within their video and found out that it got conversions of 380%, way more than the CTAs at the sidebar.
The call-to-action that KISSmetrics packaged in the video was one to sign up for their analytics service.
Aside from having a conversion of 380%, it also had 65% more clicks than another CTA they had on the Qualaroo survey.
It’s virtually impossible to know the exact spot where a CTA can get the most conversions unless we test.
Explaining key benefits to CTAs boosted signups by 34%
It’s very tempting to just throw in the link or shortcode to a CTA and leave it at that.
At best, most marketers leave instructions at the top of the call-to-action like “download my guide.”
Could it be that click-through rates go up if something else is added to a CTA button?
Yes, it’s possible.
FriendBuy wrote short, major benefits about their CTA and one that reduced the anxiety of subscribing, and they saw a thirty-four percent increase in signups.
This short note helped to assuage the fears and unconscious objections their audience had about signing up for the offers on an emotional level.
And knowing that customers make a buying decision based on emotions makes perfect sense.
Next time, try explaining the emotional benefits of subscribing to your call-to-action offer and see the results go up.
Placing CTA below the fold increases conversions by 304%
It’s common practice for marketers to place their call-to-action above the fold of their websites.
Above the fold simply means the website area that a visitor sees first without scrolling down the page.
So, this is the very top of the page.
If you’ve observed most websites, you’ll notice that after you load a webpage, a call-to-action stares right at your face before you scroll down to read the blog post.
That’s because they believe that most visitors don’t scroll, so placing the CTA above the fold guarantees conversion. But, is that true?
Michael Aagaard decided to place a call-to-action below the fold, at the very bottom of a landing page, and witnessed conversions skyrocketing by 304%.
Many factors played a role in this increase in conversions, the major one being that the nature of the online business is not well-known publicly and required a little explanation before a reader signups for the CTA offer.
By understanding this, Michael managed to educate his readers from above the fold to below the fold before placing his CTA offer, leading to an unexpected increase in signups.
Inserting CTA below post headline raises the click-through rate to 47%
There’s no single best spot to insert a CTA button, but there’s an optimal spot to place your CTA button.
The only way to know is to test and keep testing till you strike gold.
It’s with that in mind that Artsy Editor decided to update the landing page for their WordPress Editor for Writers.
In one of the A/B split testing, they placed the CTA button just below the post headline, and this generated a forty-seven percent increase in click-through rate.
Seeing as the post headline is clearly about a WordPress editor for writers, prospective leads require little information before deciding to sign up for the offer.
For another brand with a complex message, they might need to take the readers through some orientation before slipping in a call-to-action offer.
That’s why the best of marketers are good at only what thing – they keep testing to get the best placement, best colors, and best anchor text for their CTAs.
Want Traffic to Your Site?
Without a nice amount of traffic coming to your website, it’s impossible to test out the strategies and insights you’ve received from these call-to-action statistics.
Traffic should be gotten first before trying out any conversion rate optimization strategies.
And I’m here to help you with that, as I’ve documented the steps I took to get steady SEO traffic instead of relying on the fickle traffic from social media.
Download my guide below where I share everything that’s working for this blog.
Traffic Blueprint For Blogs
...for beginner and intermediate bloggers