How would you like to create powerful email funnels to drive sales for your products and direct traffic to your newly published blog posts?
I’m Bryan Grey, a virtual assistant for email marketing.
Here are the exact things I would do to build your email list and run successful email campaigns:
Email marketing amplify sales – you shouldn’t neglect it
Many people have thrown around the word “the money is in the list” so much that it has become a hackneyed phrase.
Behind that statement is a load of truth and it’s a living reality for lots of online businesses.
It’s far easier to sell a product to those on your email list than your social media followers or blog visitors.
As a matter of fact, people want to be sold to via emails.
73% of consumers said that they prefer to be contacted by brands through emails.
That’s a large, hungry audience waiting to hand over their money to you in exchange for your email offer.
How does email marketing work?
Everything begins to fall in place when you’ve built an audience of email subscribers that you can sell to whenever you want.
So, the first step is attracting visitors to your website and building up your email subscribers.
Chances are, you already have traffic and you need to convert a good portion of it to subscribers.
That’s where an email marketing virtual assistant comes in handy, so you don’t have to worry about doing everything yourself.
Here’s how it works.
A valuable content resource, called a lead magnet, is offered to your readers in your blog posts in exchange for their email addresses.
After signing up for your lead magnet, these subscribers are passed through an email funnel where they’re being nurtured and acquainted with your brand.
The trust is raised to the point where they become warm leads.
Warm leads are customers who are so familiar with your brands to the point where they can easily buy from you.
Cold leads, on the other hand, are people encountering your brand for the first time, without any prior connection with your business.
An experienced email marketing virtual assistant will raise interest for your product or services in the heart of your audience till they’re ready to buy from you.
There are lots of things that go into moving customers through the email funnel.
The customer starts the buyer’s journey from the time they sign up to receive your freebie.
What determines if they end up buying from you is how well you nurture them through the email funnel.
That’s the heart and soul of email marketing.
The ability to build your email list and make sales on demand from it.
If you don’t have products or services to offer yet, you could direct your email subscribers to your blog posts.
While you’re yet to create a product, it’s always advisable to keep building your email list till you get your offers ready.
That way, there’s a ready and hungry audience waiting to buy whatever you have to sell.
Why you need an email marketing virtual assistant?
You need a virtual assistant to handle your email marketing for three major reasons – expertise, productivity, and to save time.
To some online entrepreneurs, the time-saving factor alone is enough to hire a virtual assistant.
Still, we can’t ignore the relieving level of expertise and immense productivity an email marketing virtual assistant can bring to the table.
Between those tasks directly generating revenue for your business and spending time with your family, it’s quite clear that the tasks on your plate are becoming too much.
Even more crucial is the need to know which activities to spend your time on.
With a virtual assistant handling your email marketing, you can concentrate on the core aspects of your online business like creating new courses and blog posts.
All you need to do after each content creation is to pass the email promotion to your VA.
Sales through product launches, traffic, bonding with your audience, raising email subscribers trust to intimate levels, all of that is what an experienced VA will achieve through email campaigns.
How can I help?
First things first, I’ll set up and design the opt-in forms, connect it to the email marketing service of your choice like ConvertKit or Drip, and automate the email containing the lead magnet to go out immediately someone signs up for the form.
I’ll repeat this process for as many lead magnet offers you have, so you’ll keep getting subscribers and they’ll receive your freebies instantly.
Then I’ll craft engaging email copies for all old and newly published blog posts. In the absence of a post, I’ll share some industry insights with your audience.
I can send out these emails twice a week or according to the frequency you want.
This will nurture your audience and build trust, turning them into warm leads ready to buy from you.
If you have a product you want to sell, I can use a product launch formula to send email campaigns to your audience to drive sales.
With subscribers signing up for different lead magnet offers on your website, it’s safe to say that your email list is comprised of readers with different interests.
Inexperienced email marketers group everyone into one email list, sending a mixture of emails readers want and those they have no interest in.
This can increase the likelihood of unsubscribes.
Experienced email marketers bring in email segmentation.
Email segmentation involves grouping your audience into separate email lists based on their interest.
Their interest can be deduced from the lead magnet they signed up for.
This way, subscribers only receive more of what they want, making them likely to remain die-hard fans.
I’ll also test out the email style and format that gets the most open and click-through rate (CTR) by doing A/B split testing.
The best time and day to send out emails differ with niches, so I’ll test it out with your audience and stick with the day and time that gets the most engagements.
Sometimes, you might want to move subscribers from one campaign to another, tag them, and take different actions when specific conditions are met.
I’ll help you create automation rules for that.
Lastly, I’ll regularly prune your email list.
Spammy subscribers can sign up for your email list. Other subscribers can stop engaging with your emails for no reason at all.
If subscribers like this accumulate, you could end up entering a higher pricing plan in your email marketing software…
…when you could’ve been in a lower pricing plan if you had only your true, engaged subscribers.
Pruning your email list reduce costs greatly and lets you see your true subscriber base.
I’ll do all of this for you with dazzling efficiency.
What to expect?
I usually charge per hour or per project, whichever is convenient for you. No hidden fees at all.