41 Google Ads Statistics Brands Use to Drive Sales

The whole point of SEO is to secure a top spot on the first page of Google, even if it takes years to accomplish. But every day, brands skip the SEO process and clinch the #1 spot on Google to continuously generate traffic, lead signups, and sales.

How do they do this?

They do it through analyzing Google Ads statistics and trends like this post and figuring out how to optimize their ad campaigns by tweaking things like ad type, ad schedule, target audience, and demographics.

Digging into this knowledge creates a sense of urgency and the possibility that it’s okay to come out of nowhere and steal the #1 spot on Google.

It gives online businesses the reaffirmation that a new website with a low domain authority can rake in almost all the monthly searches for a target keyword while beating established sites to be on the first page.

It takes years of building a website’s domain authority in order for blog posts to gain access to the first page of Google.

With PPC ads, however, a brand new website with a low domain authority can get on the top spot of Google, stealing traffic and attracting customers.

Since most SEO tactics take like 6-12 months before a change can be noticed, it’s very difficult to attribute what’s working to a single tactic.

Google Ads provide the opportunity to run A/B split testing and run traffic to your landing page to determine exactly what’s working and what’s not.

You can choose to write a sales or service page targeting a specific keyword and advertise it on Google to quickly generate sales.

A whole lot of possibilities open up when online businesses explore the world of PPC advertising.

As it is now, Google Ads is the most dominant PPC advertising platform, as it beats other search engines with a wide margin.

Are you looking for a means to drive traffic to your blog?

Paying for Google Ads might not be the smartest strategy to do that, because immediately you run out of funds, your traffic flatlines to zero.

To be sure that traffic to your website isn’t dependent on your money, it’s a wiser move to focus on SEO and social media traffic.

This way, you won’t have to worry about losing your traffic completely if there’s no action on your part.

Your blog will keep on attracting visitors from Google even when you’re broke or you aren’t promoting your website.

The next natural question is, “how do you keep getting traffic passively?”

I anticipated this and don’t worry, I got you covered.

All you need to do is to download my Traffic Blueprint for Blogs guide as I walk you through the steps of how to keep getting traffic without promoting your posts all the time.

41 Google Ads Statistics Brands Use to Maximize Sales

Feel free to tweet these amazing Google Ads stats.

And don’t forget to implement strategies around the insights you’ll glean from here.

1. Google ads increase brand awareness by 80%

Normally, advertisers place ads on Google to encourage readers to take a specific action, like purchase a product or signup for a form.

It’s called direct response marketing.

In 2013, Google teamed up with Ipsos MediaCT to run a meta-study. They discovered that search ads not only triggered sales and lead signups but also raised a company’s brand awareness by 80%.

The meta-study involved 61 studies that ran across 12 specific niches, from auto to retail.

800 online consumers were made to conduct a search for category keywords, like “big watches” or “leather boots” on their browsing devices.

They were then shown either a Control search engine results page (SERP) or a Test search engine results page.

Inside the Test SERP was a test brand that occupied a spot in the topmost ad position.

After the search was carried out, consumers were asked to name the first brand they remembered for the category keyword.

14.8% of people in the Test group named the test brand, while only 8.2% of those in the Control group also named the test brand.

That was a 6.6% increase, which could also be interpreted as an 80% boost in overall brand awareness.

2. PPC visitors are 50% more likely to make a purchase than organic visitors

Consumers that click on organic search results have different user intent than those that click on Google Ads.

Advertisers usually budget keywords with commercial search intent when advertising, as they bring in higher returns on investment than informational keywords.

A commercial keyword like, “best watches” is more likely to convert people who are about to buy watches than an informational keyword like, “how to wear a watch.”

That’s why a study conducted by Kidney Punch found out that half of all visitors that click on PPC ads were more likely to make a purchase than those that clicked on organic search listings.

3. 88% of desktop searches happen on Google

Google single-handedly dominates the search engine market by a ridiculously wide margin.

Almost all searches processed online are handled by Google.

In a study by Statista, 88% of all desktop searches that were carried out were done on Google.

Bing came in second, processing 6% of all searches made online.

Yahoo had 2.51%, Baidu had 0.59%, with Yandex RU coming at 0.26%

Google had over 90% of monthly searches at the beginning of the year 2020 but declined to 88% at the end of the year.

The dominance by the search giant doesn’t seem like it’ll come to an end anytime soon.

4. 90% of consumers admit that ads influence their purchase decision

The issue of whether advertising affects buyer behavior or not has been a subject of debate for years.

Well, it has been proven that consumers are more likely to buy a product that has been advertised to them in the past.

The reasons for this are that the familiarity of seeing a product or service previously breeds trust and impacts purchases positively.

A study conducted by Clutch confirmed this, as they discovered that advertisements influence 90% of customers in their purchase decisions.

What this means, in simple terms is that a customer is far more likely to buy a product from a brand he’s seen somewhere before compared to a product he’s seeing for the first time.

5. 75% of users say paid search ads make it easier to find information

People use search ads for different reasons. Some use it to evaluate products they’re about to buy and others use it to get more information.

Among those that use search ads like Google Ads to find information, just how many are they?

This information will help advertisers optimize their ads to get more engagements.

Clutch carried out a study and found out that 75% of people believe search ads help them find information easily.

This number is even more than those that access search ads with buyer intent.

6. 63% of people say they’ve clicked on a Google ad

PPC ads are becoming popular as a means of generating leads and getting the word out there about your brand.

While social media ads are a great way to go about it, advertisers experience more conversions when using search ads, since people don’t go to social media with the hope of purchasing a product.

How many percent of people actually use Google Ads?

A study made by Clutch discovered that out of the people that use different search engine ads like Bing, Yahoo, Baidu, sixty-three percent of them said they’ve clicked on a Google ad.

Clearly, that shows that people are willing to click on a Google ad if it resonates with them and promises to solve their problem immediately.

7. $9000-$10,000 is the average amount small to mid-sized businesses spend on Google Ads

Google Ads has become the dominant PPC advertising funnel for most online businesses.

The reason for this is simple.

Google boasts of having far more search engine users than all other search engines combined.

That said, it doesn’t seem like most businesses receive adequate returns on their investment when they spend little dollars using Google ads.

WebFX discovered in a study that the cost-per-click (CPC) on Google ads can quickly become expensive, as the average small to mid-sized online businesses dole out $9000-$10,000 every month to get a return on their investment.

CPC varies from niche to niche as found in the study. Some niches like consumer services have a high CPC of $6.40, while a niche like eCommerce has a low CPC of $1.16.

8. 65% of small to mid-sized businesses have a PPC campaign

Most brands usually choose between focusing on SEO or PPC. Some smart brands use both channels to gain traction.

A common reason most business owners don’t use PPC ads is because of the cost, especially when they’re operating small businesses.

Still, this hasn’t stopped brands from using Google Ads, as a study by Clutch revealed that before 2017, 40% of businesses used PPC campaigns, and 25% said they were going to use it after 2017.

Presently, 65% of brands are currently using PPC campaigns like Google ads to drive sales and increase brand awareness.

The number of businesses buying into the idea of PPC ads will keep getting higher each year.

If you don’t have the time to manage a Google ad campaign, you can hire a virtual assistant, train him on what to do, then outsource your ad management. I’ve created a guide on how you can properly hire and onboard a virtual assistant here.

9. 72% of marketers who use Google Ads plan to increase their PPC budgets

With the way Google ads can quickly get expensive, one would think that marketers would lower their budgets for the year.

That’s far from the truth.

PPC Hero found out in their research that seventy-two percent of marketers want to increase their PPC ad spend.

It seemed that with Google, high ad budgets tend to perform better than low ad budgets, especially during remarketing campaigns.

Marketers are not only planning to increase their budget, they also vowed to focus more on conversion rate optimization than any other metric for their Google ad.

10. Google’s display campaigns reach 80% of global online users

Two of the most commonly used Google ads are search ads and display ads.

Search ads are those that appear in the Google search results.

Display ads usually appear as a banner ad, a video ad, or an audio ad.

With this worldwide dominance, Google recorded that its display campaigns usually reach eighty percent of internet users.

Most marketers usually start out with search ads, then retarget the audience using display ads.

This works like magic, as remarketing is most likely to convert warm leads.

The vast reach of Google display ads makes it a viable option for marketers to advertise with.

11. 88% of the search engine market share belongs to Google

On the surface, it is easy to think that Google is the only search engine available worldwide.

If you think so, you can’t be blamed.

That’s because other search engines like Baidu, Bing, Yahoo, Yandex RU, don’t come close to the market share of Google even if they were all combined and multiplied.

A report by Statista reveals that the market share of Bing stands at 6.18%, Yahoo is 2.51%, Baidu is 0.59%, and Yandex RU comes last at 0.26%.

Meanwhile, who came first?

You guessed right.

Google came first with an intimidating market share of 88.14%.

This is good news for marketers who’re looking to use the platform.

12. 26% of people click on Google ad because it mentions a familiar brand

One solid reason people use ads to reach their audience is so that they can register their brand name in the minds of customers.

To do this effectively, you need to establish different touchpoints where prospective clients can come across your brand more than once.

For example, you can reach out to an audience who’ve previously viewed your Google ad using remarketing techniques.

Do people respond to this kind of advertisement?

A study by Clutch confirmed this as they said twenty-six percent of people clicked on a Google ad because of brand familiarity.

Give it a try the next time you run a Google ad, as this is one easy way to optimize your conversion rate.

13. Google estimates that businesses receive $8 for every $1 spent on Google ad

Google formerly assumed that businesses make an average of $2 for every $1 spent on a Google ad.

They also assumed that businesses receive an overall of five clicks on their ad for everyone click gotten from search results.

From these two assumptions above, that is, if businesses receive double the value of what they spent on an ad and obtain five times as much value from search results as they do from ads, it implies that businesses would receive $11 in profit for every $1 they spend on Google Ads.

The department of Google Economic Impact, however, wanted to be conservative. They researched and found out that search results are 70% as valuable as ad clicks.

This led them to arrive at a consensus that for every $1 spent on Google Ads, businesses receive $8 in return.

14. 89% of traffic gotten through search ads is not replaced by organic clicks when search ads are paused

Do Google ads steal organic search traffic?

If search ads were put on hold, would organic clicks rise and replace the dip in paid traffic?

In a bid to find out the answers to these questions, Google researchers organized 400 studies on paused ad accounts to unravel the mystery.

Google researchers took note of organic click volume when search ads were paused and built a statistical model that could predict the number of organic clicks for a particular level of ad spend.

The statistical model was designed to generate an estimate for the Incremental Ad Click (IAC).

IAC simply means the percentage of paid clicks that are not replaced by organic clicks when search ads are paused.

At the end of the research, the IAC percentage was found at 89%.

This meant that 89% of the traffic gotten by search ads wasn’t replaced by organic clicks when search ads were paused.

The number was pretty consistent for other experiments.

15. The top three spots of Google ads take 41% of all search clicks

More and more real estate on Google search results is being taken over by Google Ads.

Just how much does this affect webmasters relying on SEO to drive their online businesses?

Some time ago, internet users preferred clicking on organic listings to paid ads.

Is that the case today?

The battle between PPC and SEO is still ongoing, but it seems that PPC is taking more ground now.

41.1% of clicks recorded on the first page of Google goes to the top three spots of Google ads.

Still, SEO has the upper hand.

The tide of the battle may change a few years from time if more emphasis is placed on PPC ads, especially for keywords with commercial intent.

16. Internet users exposed to display ads are 155% more likely to search for brand names

A quick way to get consumers to remember your brand name in the event of future purchases is to target them with display ads.

Display ads are those Google ads that come up in banners, flash, audio, images, or videos.

They bring in higher ROI when used as remarketing ads.

It has been discovered that out of the number of consumers exposed to display ads daily, 155% were inclined to search using branded keywords.

That is, they included the name of the particular brand in the search term. For example, instead of searching for the keyword, “buy wristwatches,” a branded keyword term would be “buy wristwatches Amazon.”

The study was done when comparing display advertising to search.

17. $10.1bn was invested by over 7 million advertisers in PPC during 2017

Online business owners have bought into the PPC wave, as there are convincing facts everywhere that an investment in a PPC ad brings in higher returns on investment.

Though PPC ads are a bit expensive, advertisers have found that the higher the ad spend, the more chances of getting a return on investment.

Google and Facebook dominate the platforms where publishers advertise the most.

In 2017 alone, it was discovered that over ten billion U.S. dollars were pumped into PPC by advertisers.

The numbers are projected to go higher in the coming years, to the point where it rivals the amount spent on print advertising.

18. Google display advertising has proven to increase website traffic by 300%

PPC advertising, like Google Ads, has been shown to boost site traffic massively by three hundred percent as revealed by a study from Visually.

While many advertisers use PPC display ads to generate leads and sales, it’s comforting to know that it can also spike traffic that much.

Display advertising usually shows up as banner ads on websites you visit, or as audio, video, and flash ads.

19. The average internet user gets exposed to 1700 banner ads per month, but only sees half of them

Banner ads are mostly found on websites, especially in the sidebars and sometimes inside the main content.

Advertisers usually use them as remarketing ads.

In effect, you come across a retargeting ad about watches because you recently browsed about watches on Amazon.

Studies have shown that the amount of banner ads the average consumer is exposed to is out of this world.

1700 banner ads get exposed to people every day.

The interesting part is, they only see half of them.

This could be partly due to the fact that people turn a blind eye to banner ads, or it’s an algorithm at work.

20. 66% of commercial keywords are paid clicks

Commercial keywords are search terms with buyer intent, for example, ‘best wristwatches.’

It’s the opposite of informational keywords, which are mostly ‘how to’ and not searched for by those who’re ready to buy.

Clever Clicks discovered that sixty-six of the buyer keywords that occupied the search engine results page were from paid clicks.

That is Google ads made up more than half of all keywords that had commercial intent.

This makes sense because advertisers use Google Ads to generate leads and sales for their online businesses.

21. Google accounts for 96% of all paid search ad clicks on mobile devices

A company called Merkle decided to see how many clicks search engines like Google, Yahoo, DucdDuckGo, and Bing owned.

In the first quarter (Q1) of 2020, Google’s share of U.S. organic clicks, both on desktop and mobile, was 91%.

On mobile devices alone, Google generated 96% of search visits in the first quarter of 2020.

Yahoo came in far behind with mobile clicks of 1.8%, closely followed by Bing earning 1.4%, with DuckDuckGo tagging along with 0.9% of mobile clicks in Q1 2020.

The report showed that Google still owned the dominant search share. DuckDuckGo seems to have a growing search share but with a little fan base.

22. 60% of consumers click on mobile ads weekly

Google places more emphasis on mobile now than on desktop, because of the mobile-first indexing shift they witnessed.

More people use Google through mobile devices than desktop devices.

And the results are not any different when it comes to Google ads.

Sixty percent of Google users click on mobile ads at least weekly, while twenty percent make buying decisions off Google ads.

Mobile ads don’t only drive traffic and sales, it helps brand recalls and awareness as studies have shown.

Google, like other PPC platforms, have helped advertisers when it comes to ad targeting. Advertisers can choose to show their ads exclusively on mobile, desktop, or on both.

23. The top position on the first page of Google receives the highest number of SERP clicks

The goal of every SEO expert is to not only be on the first page of Google but to be at the top spot.

Why?

The reason is simple. They believe that the very top organic listing garners the most clicks.

How true is that?

BrightLocal organized a study to ascertain this and they discovered that the #1 position on Google’s first page had the most standard search engine results page (SERP) clicks.

Local service ads which were at the top position of Google received more than double the clicks position the second and third positions got.

There you have it – the reason why the endless struggle to rank at the top of Google’s first page will never end.

In case you’re wondering how to achieve that, I made a guide for you on how you can increase your Google ranking.

24. Adblocking was up by 30% in 2016

People set up adblocking software for a number of reasons. The most common reason is data privacy and security.

A U.S. report indicated that 30% of people admitted that the thought of receiving a virus or malware online drove them to install adblocking software.

The next major reason people use adblocker software is to avoid interruption of the browsing experience.

It has also been confirmed that men use adblocking software more than women.

With more people concerned about their browsing experience and online security, advertisers might have a hard time getting results on ads in the future.

25. 54% of consumers don’t trust banner ads

Banner ads are stigmatized in the world of PPC advertising for their incredibly low conversion rates.

There are many factors for this. It could be that the ads are irrelevant to the users or people don’t click on them for fear of getting a virus.

Wouldn’t it be interesting to get to the root of this issue?

A survey has already been made specifically for this.

It was discovered that one reason why consumers won’t click on banner ads is that they simply don’t trust them.

If you’ve ever tried to sell online before, you’ll know that the availability of trust is one of the biggest indicators of sales.

26. 61% of users won’t click on banner ads because they hate being interrupted

Still on the issue of banner ads, lack of trust wasn’t the only factor that made users reluctant to click on a banner ad.

The biggest reason users gave for their avoidance of banner ads was that they dislike being distracted or interrupted when browsing.

About sixty-one percent of people cited this as a major reason.

Interruption, coupled with the fact that the ad is usually irrelevant to them, worsen the already low conversion rate of banner ads.

A quick way to avoid this issue is to switch to search ads.

Still prefer using banner ads?

Then make sure you build curiosity and emotional connection with your ad copy to pull and rouse your audience from their passive reading state.

27. 33% of people find display ads unbearable

Judging from the previous two stats I mentioned, the distaste for banner ads isn’t far-fetched.

As a matter of fact, another thirty-three percent of people reported in a survey that display ads are intolerable and unendurable for them.

Some other facts cited that it’s easier for you to give birth to twins or pass a needle through the eye of a camel than click on a display or banner ad.

As extreme as these statements sound, they are based on solid facts.

When was the last time you clicked a banner ad?

I can’t remember, and I’m guessing it’s the same for you.

Search ads always trump display ads in conversion rates anytime, any day.

28. 50% of PPC clicks are made by mistake

PPC advertising is not as promising as it was about 20 to 30 years ago. People actually had chances to make money off PPC advertising.

Today, the market is dominated by only two giants – Google and Facebook.

To make matters worse for advertisers as well as PPC companies, CNBC reported in a survey that half of the clicks recorded by PPC ads were accidental.

Bottom line is that half of your ad spend caters to clicks that were made by mistake.

Your CPC is increased by innocent people who innocently clicked your ad without the intention of buying.

This information isn’t particularly good news for advertisers.

29. 33% of people click on Google ads because it directly answers their query

When creating a Google ad, it’s not enough to optimize the title and description of the ad copy for click-through rates.

That’s one important goal of most ad campaigns, but it seems that there’s a rising number of people who don’t mind searching for answers to their search terms on Google ads.

A study by Clutch revealed that thirty-three percent of people click on a Google ad when it contains an answer to a specific search query.

Before now, it was mostly organic listings that contained information for users, while ads contain product and commercial listings.

30. 46% of people can’t differentiate between Google ads and organic results

The organic search engine results page has been invaded with ads in recent times.

Currently, all organic listings on Google are surrounded by search ads both up and down.

Companies that lack the SEO authority to be on the first page can easily buy their spot on the first page of Google.

And most of the time, brands advertising on Google like their ad copy to look as close to organic listings as possible, so that consumers won’t have the feeling of being sold to.

Well, stats indicate that they need not worry as forty-six percent of internet searchers can’t tell the difference between a PPC ad and an organic listing.

31. 49% of people are likely to click on text ads over shopping and video ads

Search for a commercial keyword on Google and you’re likely to encounter text ads at the top vying for your attention.

Text ads aren’t the only ads available – there are shopping and video ads also.

Shopping ads are those ads from online eCommerce stores like Amazon that display an ad with the product image, price, and the merchant’s name.

Video ads are found on video-based websites like YouTube.

Overall, forty-nine percent of people said they would rather click on text ads on search engines like Google. 31% opted to click on shopping ads, and 16% said they could click on video ads.

People are inclined to certain ad preferences based on the platform they’re in. Those on YouTube would prefer video ads, Google search users obviously want text ads, and those that wish to buy products online will opt for shopping ads.

32. 72% of brands ignored their ad campaigns for a month

There’s no guarantee that creating an ad campaign will give you desired results like traffic or sales.

Some companies have pumped in lots of money into PPC ads without tangible results.

When this happens, the common resort of most brands is to push in more money to the ads in a desperate attempt to get results, instead of optimizing the existing ad campaign for open and click-through rates.

More money doesn’t always translate to better ad campaigns.

Frustration sets in and brands abandon their ad campaign and focus on SEO completely.

This isn’t mere speculation, it’s based on cold, hard facts.

Well, how many brands have fallen into this pothole?

A study by Neil Patel revealed that seventy-two percent of brands haven’t looked at their ad campaign in over a month.

This number accounts for the majority of online businesses using PPC ads. Seems the situation is more common than we thought.

33. 52% of Google ad clicks come from mobile

In recent years, the use of mobile devices in internet searches has overtaken that of desktop computers, so much so that Google has adopted a mobile-first indexing approach.

Naturally, this has also spilled into the world of PPC advertising.

Researches have estimated that fifty-two percent of all PPC clicks from platforms as Google ads come from mobile devices.

Advertisers might need to target their ads to mobile devices, as more people use smartphones to access the internet presently.

34. 78% of marketers depend on Google ads to get the word out for their brands

Marketers can no longer rely on pure organic growth to build their companies.

The two most dominant PPC platforms, Google and Facebook, have to a large extent, become a pay-to-play ground.

Seventy-eight percent of marketers have resorted to using Google ads and social media to raise brand awareness and get the word out.

Established companies use PPC advertising to mostly get leads, while startups use it to generate brand awareness.

35. Only 10% of advertisers regularly optimize their Google ad campaign weekly

It’s all too common for marketers to set up a Google ad campaign and leave it untouched till the campaign comes to an end.

Optimization for higher click-through rates, ad title tweaking, negative keyword compiling, is done on the first day and forgotten.

Just how many marketers actually optimize their ad campaigns consistently?

WordStream gathered that only ten percent of marketers continued tweaking their ad campaign weekly over a 90-day period.

That means ninety percent of advertisers practice the ‘set up and forget it’ system of ad management.

36. The legal industry has the highest CPA of $135

Different niches come with different CPC and CPA (cost per action) ranges.

CPA is the online advertising measurement model that’s recorded when a consumer takes a specific action on your ad like signing up for or buying a product.

The legal industry was found to have the highest CPA at $135.17, meaning that if you created an ad in the healthcare niche and your CPA is around the $135 range, you’re probably doing something wrong.

Among the industries that were surveyed are healthcare and medical, employment services, home goods, and industrial services.

It’s possible to have a CPA slightly lower than $135, as that’s just the average industry CPA.

37. The eCommerce industry has the lowest CPC at $1

The legal industry had the highest CPA and also has the highest CPC.

Guess which industry had the lowest CPC?

You already looked at the subheading, cheater!

Yeah, the eCommerce industry, among many other industries, was found by Statista to have the lowest CPC standing at $1.16.

The legal industry came out with the highest CPC at $6.75 followed closely by consumer services at $6.4.

Some of the industries which were surveyed were eCommerce, legal, consumer services, health and medical, B2B, employment services, real estate, technology, education, dating, amongst others.

38. 97% of Google’s revenue comes from Google Ads

Where does Google, the dominant search engine giant generate revenue from?

Google has answered this question that every marketer and SEO has once asked at a point in time.

Around 2011, the search giant reported turning up $33.3bn in revenue.

A whopping $32.2bn out of that profit came from advertising.

Marketers from every niche online troop to Google to buy organic spots since they control the majority of the internet traffic.

Some of the major niches where Google made advertising money from were insurance, loans, mortgage, and attorney.

Though Facebook has joined Google in controlling the majority of the online traffic, the search giant still remains dominant.

39. Google removed 2.7 billion bad ads in 2020

Google takes the trust people repose in them when clicking their ads seriously.

And this is evident through their commitment to taking down fraudulent ads in time past.

In 2020, 2.7 billion suspicious ads were removed from Google ads, mostly because fraudsters capitalized on the COVID-19 crisis to dupe people over fake facemasks through ads.

Scott Spencer, Google’s Vice President of Ads and Privacy, reported that a special COVID-19 taskforce has been set up to combat the advanced tactics fraudsters invented recently.

Google noted that 5000 ads were taken down per minute to achieve that massive scale of 2.7 billion ads in a year.

40. 95% of all paid search ad clicks on mobile comes from Google

Google has long been about mobile-first indexing. All webpages, including ads, are ranked and indexed based on how they look on mobile devices.

The reason for this is because most people now access Google using smartphones than desktop computers.

Advertisers need to optimize their ad campaigns to look good on mobile because ninety-five percent of all paid ad clicks on mobile devices are gotten from Google.

41. $10-50 is the daily recommended budget set by Google Ads

Google ads operate by letting advertisers specify daily budgets, that is, the maximum amount they’re willing to spend in a day for an ad.

The higher your budget, the higher the engagement your ad receives.

It could be a little tricky to decide on a daily budget that gets optimal conversions.

Thankfully, Google recommended a budget especially for beginners, starting from $10-$50.

As your proficiency in PPC advertising grows, you can increase your daily ad budget for higher conversions and engagements.

Want More Traffic to Your Blog?

Sure, Google ads can bring you instant traffic, but it comes at a price.

As long as you have money to spend on ads, you’ll always have traffic, but immediately you run out of cash, your traffic flatlines.

Wouldn’t you want to know how to consistently get traffic without spending on ads or promoting your posts on social media all the time?

Get my Traffic Blueprint for Blogs guide, I laid down the steps I use in getting Google traffic passively.