To get the most out of your social media marketing strategy, it’s necessary to ignore non-performing social media platforms and start by dominating just one performing platform.
What platform instinctively comes to your mind when you think of social media marketing?
If you’re into videos, then you’re probably screaming YouTube.
Why You Shouldn’t Waste Your Time on Facebook
As a blogger, you’ve probably noticed a significant drop in user engagements to your posts on your Facebook page. Fewer likes, fewer shares, fewer impressions.
Facebook has implemented an algorithm change at the beginning of 2018 allowing only 2% of your followers to actually see your posts.
The reason for this?
So you could spend money on paid ads to reach more audiences.
I’ve found out that I get better traffic when I promote my blog post in these select few places.
Marketing on Facebook has turned into a pay-to-play environment. Luckily, there’s a social media marketing strategy to build followers and traffic in a purely organic way, without spending a dime on ads.
To build your audience organically and quickly too, you need to get on Pinterest right away. I started using Pinterest for this new blog a month ago to build my audience and generate traffic and these are my results.
To show you how much action goes on Pinterest, 600 million visual searches are performed on the platform every month (Source).
I have 562 monthly engagements for my pins in just a month. That would cost me around $500 if I were to run ads on Facebook. I’m still actively growing my presence on Pinterest, so those numbers will keep multiplying in weeks.
To learn the short step-by-step strategy to fast-track your Pinterest growth, download Traffic Blueprint For Blogs and start building your followers and generating traffic to your blog right away.
Traffic Blueprint For Blogs
...for beginner and intermediate bloggers
Since Facebook Has Gone Down, What About Twitter?
Aside from the possibility of your followers muting your post on Twitter without you knowing, the same dwindling organic reach on Facebook also affects Twitter.
According to WebPageFX, every tweet on Twitter lasts for 24 minutes, a post on Facebook gives you 90 minutes of visibility in the News Feed. However, a pin on Pinterest can last up to 151,200 minutes.
Unless you already have a million views on your videos, I wouldn’t recommend relying on YouTube to drive traffic to your site.
When was the last time you left a video on YouTube to read a 3000-word article on a blog or signup to someone’s email list?
Like you, people don’t usually click the link below the videos. Instead, they go on to watch more videos. The level of distraction is crazy over there.
Don’t get me wrong, videos play a crucial role when marketing to an already existing audience for email signups and product launch, but not so much in generating traffic or gaining new followers.
The time, money, and energy involved in creating videos on YouTube are usually not worth it. If that same effort is put into Pinterest, you’ll see explosive growth.
While Pinterest is good for driving traffic to your site, LinkedIn is reported as the top social network for generating leads and email signups.
It’s very easy to spread out too thin on every social media platform in an effort to be everywhere.
All we need to do is identify one platform that is thriving, execute your social media marketing strategy and jump into it.
Social Media Marketing Strategy For Pinterest to Grow Your Audience
Pinterest is one platform that allows you to reach people that are not your followers. The more group boards you join and pin to consistently, the more Pinterest rewards you by increasing your monthly viewers and engagements.
The best part?
You’ll be getting followers without doing anything apart from pinning consistently. There’ll be no need to engage in the unethical ‘follow and unfollow’ approach.
If you’re starting from scratch and you want to know the basics like upgrading your account to a Business Account, enabling rich pins, and having the complete, detailed Pinterest strategies, download the Traffic Blueprint For Blogs.
Traffic Blueprint For Blogs
...for beginner and intermediate bloggers
Here is the social media strategy that beats all others hands down.
Join as many group boards as possible
Joining group boards is an important secret to growing your audience quickly on Pinterest.
Many bloggers with a large following are on these group boards. When you join, you have a chance to get your pins noticed by them, and there’s a high likelihood that they’ll repin it to their large audience.
You gain more exposure, more traffic, more visibility when you join new group boards.
This is the best social media marketing strategy that I’ve tested so far.
I’ll give you a list of group boards you can join that currently accepts contributors. Meanwhile, let me show you how to search for group boards on Pinterest.
Head over to Pinterest and search for “your niche keyword + group board.” My niche is how to blog, so I’ll use “blogging” as my keyword.
Click on the “All Pins” drop-down menu and click on “Boards.”
You’ll see a list of boards you can choose from. Some of them no longer accept new contributors, but many of them still accept. Just be sure to read their rules and request to join.
Most group board owners will ask that you follow them and the board and send them an email with your Pinterest email and Pinterest URL to join. Others will say you should follow them and send them a message or comment on one of their pins on Pinterest.
Sometimes, when you want to join a group board, you may have trouble following the owner of the group board because their Pinterest username is not displayed in the board description.
In cases like this, the owner’s username is displayed in the link. Copy the link “https://www.pinterest.com/owners-username/” as shown in the image below.
Copy and paste it into a new tab. You’ll usually see the group board owner’s profile displayed.
Here are some group boards you can join:
Consistently pin daily
Pinterest rewards those who pin daily with a wider audience reach. It’s good practice to start with pinning 10-15 vertical pins per day. You get more followers by pinning every day as it tells the Pinterest algorithm that you’re a trusted and reliable source.
Know the best time to pin
Knowing the best times to pin ensures that your pins do not go unnoticed by your followers and fellow members of your group boards.
According to Buffer, Saturdays are the prime time to pin on Pinterest.
Elna Cain suggests that you pin for 30 days, check your Google Analytics to see the time your audience visited your blog, and optimize your pinning schedule around that time frame.
Whatever pinning strategy you use, it’s important to know that spreading your pins throughout the day and pinning consistently will attract repins from all time zones of your audience.
Use a Pinterest scheduler to schedule your pins
Pinning manually every day is hard and time-consuming. You probably don’t have time for it. As a blogger, there are a thousand and one things you got to do.
Won’t it be nice to schedule pins for a week or even a month, and then relax and write your blog posts and do every other thing without worrying about pinning?
Tailwind is a Pinterest scheduler you’re going to love. With Tailwind, you can schedule your pins for weeks and months in advance, freeing up valuable blogger time.
I normally schedule my pins for the week in two hours on Saturday.
To speed up the time you use in scheduling pins, it is wise to create a board list in Tailwind. A board list contains a list of boards you’ll like to schedule pins to at once. It allows you to pin to several boards in 1-click scheduling.
Scheduling pins is an underrated social media marketing strategy as many bloggers simply don’t know about it or they prefer manual pinning.
To create a board list, head over to Tailwind. On the right side of your Tailwind dashboard, click on Publishers >> Board Lists.
Create a new Board List and start adding the boards you want to that board list.
Now, when you want to schedule a pin using Tailwind on Pinterest, you can select your Board List, and the pin will be posted to all the boards in the Board List like this:
You don’t have to pin to each board individually anymore. Just select your board list and the pin will be sent to all the boards in that list. Such a time saver.
Tailwind is actually responsible for my success and that of a thousand bloggers on Pinterest. Since my pins are scheduled throughout the week consistently, I sit back and watch as I get more followers, I watch as my monthly viewers increase, and I watch as my monthly engagements also increase.
When you sign up for Tailwind, be sure to add the extension to your browser, so that the Tailwind icon will appear when you hover over an image on Pinterest, to save you time when scheduling your pins.
Create a pin for each blog post you publish
It’s a smart move to make it easy for readers of your blog to pin any of your blog posts. You’ll notice that I always create a Pinterest graphic for every one of my blog posts.
You never can tell if a Pinterest addict is reading your blog post. The repins from your blog increase the viral coefficient of your blog post.
You can use online photo editors for creating Pinterest graphics.
The Pinterest size or dimension I recommend is 735×1500. So when you want to create your pin, click on Custom Size or Dimension on any of the online photo editors and insert the recommended size.
Create multiple pins for each blog post
You’ve spent a day, maybe two days, creating that epic blog post. Surely, you’re not going to pin it just once, are you?
It is very possible that not all of your followers or fellow group board members will see your pin if you put it out only once.
I personally create 5-7 pins for each blog post I publish. A smart social media marketing strategy is to keep recycling these pins by using the SmartLoop feature in Tailwind.
SmartLoop makes it easy to reshare your pins on Pinterest at the best times for engagement. Some of your best pins can be added to the SmartLoop and it will be pinned at intervals when most Pinterest users will be online.
To get started with SmartLoop, head over to Tailwind. On the right side of the Tailwind dashboard, click on Publisher >> SmartLoop.
Click on “Create My First Loop.”
A pop-up will be displayed indicating if you want your loop to display as evergreen or to display in seasonal times. Click on your preferred option.
Next, you’ll be taken to a page where you’ll be required to give your loop a name and select group boards for your loop.
Give your loop a name in the field for “Loop Name.” Select the boards you want the pins in your loop to be posted to. If you have a board list, you can easily click it. When you’re done, click on “Next: Add Your Pins.”
Select the pins you want to add to your loop and click “Next: Set Up Schedule.”
You’ll be given the option of choosing from two types of schedule – Core content or Niche topic.
You’ll be able to select the number of times your pins go out in a week and the time to wait before publishing the same pin to a different board. Select the schedule type you want.
The number of times to pin in a week will be shown by the right. Click on the number itself.
Now you can start customizing how often your pins will be pinned in a week or in a day. Click on “Next: Set Up Board Rules” when you’re done.
Then click on “Finish Loop Setup.”
A success message will be displayed. You’ve just setup SmartLoop. Your pins will be recycled in the frequency you’ve set.
Keep joining more group boards
The more group boards you join, the faster the rate at which you grow your audience and gain new followers. Resist the urge to be complacent with the few group boards you’re part of.
Consistency in showing up week in and week out is a good social media marketing strategy that’ll crown your marketing efforts.
Explode and multiply your growth rate by hunting down new group boards. Set aside a day in a week to join new group boards.