Here is one of the most comprehensive collections of website load time statistics you’ll ever find on the internet. All relevant website speed statistics as it relates to Google ranking, revenue, sales, page views, and bounce rate are contained in this post.
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Page Speed Now One Of Google’s Ranking Factors
The rise of page speed as one of Google’s ranking factors is something we have to welcome and quickly adapt to because it’s going to become more important in the future than it is now.
Everything on your website must support a fast web page load time. It’s good to start by using themes that are lightweight and SEO friendly.
Hosting and caching are the two most important steps to quick page speed. I recommend SiteGround as they’ve been the most committed to improving the page load time of their customers.
You can see the full reason why I choose SiteGround as my best hosting site here.
The page speed statistics, as you’ll see below, point to the fact that internet users everywhere demand and expect a fast web page load time to accompany their browsing experience.
And for Google to stay in business as the most dominant search engine, they have to find a way to service the increasing need for faster website speed and massively improve the user experience.
For us to stay in business, we have to play by Google’s page speed rules and find a way to make our website load below 2 seconds.
Google’s page speed industry benchmark is around 2-3 seconds.
Quick site speed can add a boost to your Google ranking.
That’s why I want you to download this guide on how to make your website load in 1 second. It contains visuals and screenshots that you can implement on your website while reading. I recommend you get it today.
Not optimizing your site for page speed could make you lose visitors, as nobody likes a slow website.
If visitors bounce out of your site, you’ll inevitably see a drop in your revenue and sales.
I’m pretty sure the last thing you want to do is to leave money on the table after working so hard to attract those visitors.
Interesting Website Speed Statistics
Feel free to share these website load time statistics if you find anyone fascinating.
53% of visitors will abandon your website if it takes more than 3 seconds to load
As technology develops, the attention span of internet users decreases. People expect your web page load time to be faster now than ever before.
Mobile has a higher standard of page speed as Google introduced AMP, making mobile pages load almost instantly.
Optimizing your website for page speed reduces your bounce rate. Over half of your visitors need not leave your website if it loads fast.
Average load time of a web page is 3.21 seconds
Pingdom collated data from millions of speed tests users carried out and noticed that the average load time of a web page is 3.21 seconds.
Generally, you should aim for 2-3 seconds to be on the safe side, as Google now considers page speed a ranking factor. Take time to work on the page speed of your website to shave off some seconds.
52% of online shoppers confessed that a quick page load is important to their site loyalty
Swift page load time enhances the loyalty of your customers. People obviously prefer to do business with fast websites than slow ones.
A quick fix of your page speed will see you having loyal and devoted customers as time is an essential commodity.
47% of visitors expect a web page to load in 2 seconds or less
Almost half of your visitors actually expect your website to load below two seconds.
The expectation of customers as it relates to your website’s page speed is only going to get shorter with faster technological innovations.
40% of customers abandon a website that takes more than 3 seconds to load
People expect your website to load under two seconds, and abandon when it loads for more than three seconds.
Page speed has become more important than ever when running an online business.
77% of websites take more than 10 seconds to load on mobile
Mobile devices on 3G networks usually take more than ten seconds to load. On 4G networks, the page load time extends to 14 seconds.
If you install an AMP plugin as recommended by Google, the page speed for the mobile version of your site will reduce drastically.
73% of mobile users said that they’ve encountered a website that took too long to load
More than half of mobile users have already visited a site that took forever to load. Guess what, the chances of them going back are slim.
No one likes a slow loading website. It’s time for marketers to get to work on improving the page speed of their mobile sites.
A 1-second delay in page response can result in a 7% reduction in conversions
You would see a seven percent drop in conversions if there’s an additional one-second delay in your page load time.
One second counts when it comes to the page speed of your website. The faster the page speed, the higher the conversion rates.
BBC noticed that for every extra second it took for their site to load, they lost 10% of their users
The longer the time it takes for your website to load, the more customers leave. BBC has firsthand experience with this.
It’s not only BBC that noticed this. Amazon and Walmart also had a similar experience.
On average, it takes a mobile page 15.3 seconds to load fully
This stat also includes 4G mobile users. Mobile pages usually take longer than web pages to load. The mobile load time of your website has become critical because Google now ranks the mobile version of your website, not desktop, according to how fast it is.
Google recommends using an Accelerated Mobile Page (AMP) version of your blog posts. It can be done by installing an AMP Plugin.
You could use AMP For WP Plugin to automatically create an AMP version of your existing posts and future posts. AMP posts usually load in 1 second or less.
A one-second delay in mobile load times can reduce mobile conversions by up to 20%
Just a second delay is enough to see 20% of your visitors abandoning your email signup or not completing a purchase on your site.
The solution is to install an AMP Plugin for your website or just optimizing your mobile load time to be under 3 seconds
Walmart saw a 1% increase in revenue for every 100ms they shaved off their page load time
Walmart decided to work on the page speed of their website. They ended up removing 100ms from their load time and saw a corresponding one percent increase in revenue.
There’s not only a correlation between bounce rate and page speed, but there’s also a relationship between revenue and page speed.
Amazon saw that every 100ms increase in load time resulted in a 1% decrease in revenue
Amazon noticed that for every added second their website had, they saw a decrease in revenue, similar to BBC and Walmart.
The relationship between page speed and revenue is real. Slow page speed can really hurt sales.
46% of people admitted they dislike waiting for slow pages to load on a mobile device
It was once accepted that mobile devices take long to load, maybe 10 seconds or so. Currently, Google says that’s not acceptable anymore with their introduction of AMP projects and ranking the mobile version of your page according to its speed.
Almost half of the internet users confessed to being turned off whenever they experienced a slow-loading mobile device.
It’s crucial to work on your mobile version’s page speed by installing an AMP plugin.
A 100-millisecond delay in page load time can drop conversion rates by 7%
100 milliseconds is just 0.1 second. Even something as minute as that is capable of hurting your conversions by 7%.
Every millisecond counts. Every second counts much more. Any optimization you carry out to reduce the load time of your website will go a long way to increase your conversion rate.
79% of online shoppers that experienced trouble with site performance say they won’t return to the site buy again
Page speed and site responsiveness have become a signal of whether customers will go through with shopping on your website or leave.
Most consumers do not return to websites that left them with bad user experience, as it concerns page speed or site performance.
32% of mobile visitors leave a website when the page load time has gone from 1 to 3 seconds
90% of mobile visitors leave a website when the page load time moves from 1 to 5 seconds
106% of mobile visitors abandon a website when the page load time rises from 1 to 6 seconds
After page load time crosses 10 seconds, a mobile visitor’s bounce rate increases to 123%
Compared to sites that load in 19 seconds, sites that load in 5 seconds had 70% longer average session lengths, 35% lower bounce rates, and 25% higher ad viewability
Websites that load in five seconds experienced a whopping 70% longer average session lengths than those in 19 seconds. By the way, your website shouldn’t exceed 8 seconds in this day and age.
The more the load time of your website is reduced, the happier your customers are staying on your blog, and the higher your Google ranking.
Publishers whose mobile sites load in 5 seconds earn 2x more mobile ad revenue than sites loading in 19 seconds
Do you also know that you earn twice the amount of mobile ad revenue if your website loads in five seconds as compared to a long 19 seconds?
All website speed optimizations should be done on mobile-first, then desktop. Focusing on mobile speed alone is capable of bringing more ROI on your mobile ads.
When Instagram decreased the response size of the JSON needed for displaying comments, they saw an increase in impressions and user profile scroll interactions
Instagram saw an increase in user interactions and impressions when they reduced the size of JSON for displaying comments.
Reducing the JSON size led to an increase in response time for the comment section.
When faced with a negative shopping experience in terms of quick page loading, 43% of customers will go to a competitor’s site next
Almost half of your customers will quietly move to a competitor’s site should they experience prolonged loading time on your website.
People don’t have the patience to wait for a slow-loading website these days.
Page speed has a direct impact on your Adwords campaign and Quality Score
It’s not only customers that dislike slow loading pages. Google also dislikes them, and this will ultimately affect your Adword campaign and quality score.
Google ranks websites with slow page speed lower than those with faster page speed, especially for mobile searches.
Users spend 70% more time, and have 60% more page views, on a website that loads quickly
It’s only natural for users to appreciate a fast loading website that matches their short attention span and spend more time on it.
It’s a smart move to make your users happy today by cleaning up any page speed issue you might have.
If your website makes $100,000 a day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year
A single second delay could make you leave plenty of money on the table in your online business.
Fixing your page speed can make you recover lost revenue in sales.
Financial Times decided to add a one-second page delay to its site load time and noticed a 4.9% drop in the number of articles users. A two-second delay resulted in a 4.4% drop, and a three-second delay saw a 7.2% drop
After experimenting by adding an extra second to their page load time and seeing a 4.9% drop in engagement, they added extra seconds and saw a corresponding decrease in the user engagement to their articles.
This only confirms the correlation between page speed and bounce rate.
YouTube introduced a version of their page that was 90% lighter and saw a huge increase in traffic in areas with poor internet connectivity such as South-East Asia, South America, Africa, and Siberia
After introducing a lighter version of their page, they saw an increase in traffic from areas with poor internet connectivity including Africa.
The lighter version of their page had a faster page speed when accessed from these countries, leading to more devoted users.
Netflix saw a 43% drop in outbound traffic after enabling GZip compression
When Netflix enabled Gzip compression, they reduced their bandwidth bill by 43%. Their outbound traffic dropped considerably.
Gzip compression is not that hard to enable. You can learn how to do it here along with other page speed optimizations.
The Obama for America site improved speed performance by 60% and saw a 14% increase in conversions
Obama For America site saw an increase in conversions after tweaking their page speed performance up to sixty percent.
A relationship also exists between page speed and conversions.
AliExpress saw a 10.5% increase in orders and a 27% increase in conversion when they reduced their page load time by 36%
By reducing their page load time, AliExpress was able to see an increase in orders and conversions. There were more sales recorded than at the time of their previous page load time.
Other companies working on reducing their page speed are seeing results already.
When AutoAnything reduced page load time by 50%, they noticed a 12-13% increase in sales
AutoAnything reduced the time it took for their page to load by half and experienced a bump in sales.
Check out the next two stats about Yahoo and Mozilla.
Yahoo cut down 400% of load time and saw an increase in traffic by 9%
After cutting down things that slowed down the response rate of Yahoo, traffic increased by nine percent. People now demand a fast response when loading websites.
Reducing page load time doesn’t just increase traffic, it also increases download conversions as seen in the next stat.
Mozilla reduced their load time by 2.2 seconds and saw download conversions increase by 15.4%
Just by shaving off two seconds from their page speed, Mozilla had an increase in download conversions.
The newfound speed of the website must’ve increased their download speed too. Internet users everywhere crave for fast loading websites.
Every 500ms delay in Google’s load time resulted in 25% fewer searches
A little delay in delivering search results from Google can result in fewer searches and online users just getting off the internet to do other things.
Looks like the effects of a slow page speed also affect Google.
Google reported that users who experienced a 400ms delay performed 0.44% fewer searches during the first three weeks and 0.76% fewer searches during the second three weeks
Internet users that experienced a delay in Google search kept performing fewer keyword searches as the weeks went by, as reported by Google.
Google probably noticed the need for page speed and that’s why they’re hitting hard on slow websites by making page speed a part of their ranking factors.
When one client-side redirect was removed from Google DoubleClick, Google saw a 12% improvement in click-through rate
By removing a client-side redirect from Google DoubleClick, a means of navigating from one URL to another, Google experienced yet another twelve percent increase in user engagement.
The quicker the response rate of a web page, the higher the user engagement.
Etsy added 160kb of images to their mobile page and saw a 12% increase in bounce rate
Etsy saw a twelve percent increase in bounce rate because of unoptimized images. Large-sized images tend to slow down your website.
It’s a good practice to reduce your image size before uploading it to your blog. WP Smush.it can help compress images automatically when they’re uploaded.
Shopzilla reduced load time by 5 seconds and saw a 12% increase in conversion rate, a 25% increase in page views and a 50% reduction in spending on infrastructure
After Shopzilla reduced its page speed by five seconds, things like conversions, an increase in page views, and reduction of cost on infrastructure fell into place.
Investing on your page speed is never a wasted effort.
Bing noticed that every 1-second delay resulted in a 2.8% drop in revenue. A two-second delay resulted in a 4.3% drop in revenue
Yahoo-owned search engine, Bing, saw that for every added second it took to load searches, there was a decrease in revenue, and it doubled when it became two seconds.
Feel free to share these awesome page speed stats to enlighten your blogger friends who might still be sitting on the fence concerning page speed. If you’re a blogger, you can share with your content team so they see how important page speed is to the success of their brand.