Here is one of the most comprehensive collections of website load time statistics you’ll ever find on the internet. All relevant website speed statistics as it relates to Google ranking, revenue, sales, page views, and bounce rate are contained in this post.
Page Speed Now One Of Google’s Ranking Factor
The rise of page speed as one of Google’s ranking factors is something we have to welcome and quickly adapt to because it’s going to become more important in the future than it is now.
Website speed statistics, as you’ll see below, point to the fact that internet users everywhere demand and expect fast response times to accompany their browsing experience.
And for Google to stay in business as the most dominant search engine, they have to find a way to service the increasing need for page speed and massively improve the user experience.
For us to stay in business, we have to play by Google’s page speed rules and find a way to make our website load below 2 seconds.
Google’s page speed industry benchmark is around 2-3 seconds.
That’s why I want you to download this guide on how to make your website load in 1 second. It contains visuals and screenshots that you can implement on your website while reading. I recommend you get it today.
Not optimizing your site for page speed could make you lose visitors, as nobody likes a slow website.
If visitors bounce out of your site, you’ll inevitably see a drop in your revenue and sales.
I’m pretty sure the last thing you want to do is to leave money on the table after working so hard to attract those visitors.
Interesting Website Load Time Statistics
Feel free to share these website speed statistics if you find anyone fascinating.
- 53% of visitors will abandon your website if it takes more than 3 seconds to load.
- 52% of online shoppers confessed that a quick page load is important to their site loyalty.
- 47% of visitors expect a web page to load in 2 seconds or less.
- A 1-second delay in page response can result in a 7% reduction in conversions.
- 77% of websites take more than 10 seconds to load on mobile.
- 73% of mobile users reported that they’ve encountered a website that took too long to load.
- Websites that load in 5 seconds see 70% longer sessions than sites that load in 19 seconds.
- BBC noticed that for every extra second it took for their site to load, they lost 10% of their users.
- Walmart saw a 1% increase in revenue for every 100ms they shaved off their page load time.
- Amazon saw that every 100ms increase in load time resulted in a 1% decrease in revenue.
- 32% of mobile visitors leave a website when the page load time has gone from 1 to 3 seconds.
- 90% of mobile visitors leave a website when the page load time moves from 1 to 5 seconds.
- 106% of mobile visitors abandon a website when the page load time rises from 1 to 6 seconds.
- After page load time crosses 10 seconds, a mobile visitor’s bounce rate increases to 123%.
- Google’s DoubleClick reported that when comparing websites that load in 5 seconds to sites that load in 19 seconds, the faster sites had 70% longer average session lengths, 35% lower bounce rates, and 25% higher ad viewability than the slower sites.
- Google’s DoubleClick noticed that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than sites loading in 19 seconds.
- When Instagram decreased the response size of the JSON needed for displaying comments, they saw an increase in impressions and user profile scroll interactions.
- When faced with a negative shopping experience in terms of quick page loading, 43% of customers will go to a competitor’s site next.
- Page speed has a direct impact on your Adwords campaign and Quality Score.
- Users spend 70% more time, and have 60% more page views, on a website that load quickly.
- If your website makes $100,000 a day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
- Financial Times decided to add a one-second page delay to its site load time and noticed a 4.9% drop in the number of articles users. A two-second delay resulted in a 4.4% drop, and a three-second delay saw a 7.2% drop.
- YouTube introduced a version of their page that was 90% lighter and saw a huge increase in traffic in areas with poor internet connectivity such as South-East Asia, South America, Africa, and Siberia.
- Netflix saw a 43% increase in their bandwidth bill after enabling GZip.
- The Obama for America site improved speed performance by 60% and saw a 14% increase in conversions.
- AliExpress saw a 10.5% increase in orders and a 27% increase in conversion when they reduced their page load time by 36%.
- When AutoAnything reduced page load time by 50%, they noticed a 12-13% increase in sales.
- Yahoo cut down 400% of load time and saw an increase in traffic by 9%.
- Mozilla reduced their load time by 2.2 seconds and saw download conversions increase by 15.4%.
- Every 500ms delay in Google’s load time resulted in 25% fewer searches.
- Google reported that users who experienced a 400ms delay performed 0.44% fewer searches during the first three weeks and 0.76% fewer searches during the second three weeks.
- When one client-side redirect was removed from Google DoubleClick, Google saw a 12% improvement in click-through rate.
- Etsy added 160kb of images to their mobile page and saw a 12% increase in bounce rate.
- Shopzilla reduced load time by 5 seconds and saw a 12% increase in conversion rate, a 25% increase in page views and a 50% reduction on spending on infrastructure.
- Bing noticed that every one-second delay resulted in a 2.8% drop in revenue. A two-second delay resulted in a 4.3% drop in revenue.
Feel free to share these awesome page speed stats to enlighten your blogger friends who might still be sitting on the fence concerning page speed.